Coolpad Dazen and Snapdeal look to set benchmarks for LTE smartphone value proposition in India

Coolpad Group Limited, a global leader in smartphone manufacturing and integrated wireless data solutions announced its exclusive partnership with India’s largest e-commerce marketplace Snapdeal today.

A leader in 4G/ LTE segment, Coolpad Dazen is one of the world’s fastest growing smartphone players and also the fastest growing online brand in China.

According to Varun Sharma, India CEO, Coolpad Dazen, “The Indian smartphone consumer today is consistently pushing the envelope on value proposition. With Coolpad Dazen, we want to lead the next wave of disruption in the Indian smartphone market, with high quality devices, game-changing specs and innovation designed specially for our Indian customers. This is possible because of our relentless focus on innovation with our in-house R&D and immense manufacturing scale.”

Commenting on this, Tony Navin, Senior Vice President – Electronics and Home, Snapdeal, “We are excited to be partnering with one of China’s leading smartphone manufacturers, Coolpad as they enter the Indian market. The brand is renowned for high quality products and has been first-to-market with many innovations including curved screen phone, dual rear camera and unibody inside phone. At Snapdeal, we are committed to making Coolpad’s maiden launch in India a big success. We are positive that we will see a tremendous response from our wide user base towards this launch. ”

The company recently announced its entry into the Indian market, along with roping in Varun Sharma as the Chief Executive Officer who will be looking after the India operations.  Coolpad Group globally is a holder of more than 6000 patents including dual sim, dual standby amongst others. Company’s manufacturing facilities produces more than 60 million handsets every year.

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