5 tips for avoiding confirmation bias in UX research

The temptation to form premature theories upon insufficient data is the bane of our profession. – Sherlock Holmes, fictional detective

Think back to a time you looked at your monthly sales or engagement numbers and wondered how they could be improved. You probably looked at some metrics or some customer feedback – then in a regularly scheduled meeting you discussed how you might improve them with your team.

Read more about 5 tips for avoiding confirmation bias in UX research at http://blog.fluidui.com/5-tips-for-avoiding-confirmation-bias-in-ux-research/?ref=ginktage

 

If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

Leave a Reply


x

Interesting BlogPosts to read

Takeda Appoints Toshio Fujimoto, MD, MBA, as General Manager of the Health Innovation Park in Shonan
Osaka, JapanTakeda Pharmaceutical Company Limited announced that Toshio Fujimoto, MD, MBA has been a...
Artemis Hospital Becomes First in India to Adopt Masimo Patient SafetyNet™ Across All Hospital Care Areas
Masimo (NASDAQ: MASI) announced that Artemis Hospital, one of the leading multi-specialty hospitals ...
Rockwell Automation Acquires Odos Imaging to Leverage 3-D Time-of-Flight Technology for Sensing and Safety Applications
Rockwell Automation, Inc. (NYSE: ROK) has acquired Odos Imaging, a Scottish technology company that ...