5 tips for avoiding confirmation bias in UX research

The temptation to form premature theories upon insufficient data is the bane of our profession. – Sherlock Holmes, fictional detective

Think back to a time you looked at your monthly sales or engagement numbers and wondered how they could be improved. You probably looked at some metrics or some customer feedback – then in a regularly scheduled meeting you discussed how you might improve them with your team.

Read more about 5 tips for avoiding confirmation bias in UX research at http://blog.fluidui.com/5-tips-for-avoiding-confirmation-bias-in-ux-research/?ref=ginktage

 

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