Vivoom , a mobile media company is entering in to a partnership with Microsoft to encourage the creation and distribution of branded and consumer created content.
Katherine Hays, founder and CEO of Vivoom stated that
“Microsoft has dozens of compelling applications and platforms, a huge social reach and a massive web audience,” said Katherine Hays, founder and CEO of Vivoom. “Through this relationship with Vivoom, Microsoft will be able to enlist consumers to create and share authentic, brand‑safe videos with friends and followers across any of their social channels. The first campaign will enable the promotion of Microsoft Office with a brand filter automatically added to their videos. Microsoft will retain the rights to the content so it can celebrate and amplify the great videos that are created while using our platform to remove any off-brand content.”
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