Flipkart debuts in eSports, launches ‘Flipkart Gaming Online Championship’

In a one-of-a-kind move in the Indian ecommerce industry, Flipkart, India’s largest online marketplace, launched Flipkart Gaming Online Championship (FGOC). Targeted at the gaming community in India, this is a month long online tournament being held between 3rd June and 11 July, 2016. 
The increase in adoption of gaming across the country led to the design of an event which will bring Indian gaming community together on one platform. FGOC will feature the top four games – FIFA, Counter Strike: Global Offensive (CS:GO), League of Legends (LOL) and Defense of the Ancients 2 (DotA 2). With one game being played each week, this tournament will have three team games of five players each and one game for individual gamers. The event will be live-streamed and shout casted on Twitch – a live streaming video platform. 
Launching Flipkart’s first ever gaming online championship, Adarsh K Menon, Vice President, Electronics and Auto, Flipkart said, “Globally, gaming is considered as one of the key pillars of Internet economy. In India, gaming is a niche but a fast evolving and growing segment especially in the metros. At Flipkart we have witnessed close to 50% growth in this category in the last six months alone. The launch of FGOC is our initiative to offer the growing gaming community and gaming enthusiasts a platform to connect with each other and explore the best games that are available in the Indian market. We are looking at engaging with over 1000 gamers through this event and we believe that there is no better way to bring them together than through a championship like this.”
Adarsh added, “Our goal is to become the largest destination for both gamers as well as gaming product brands and also contribute towards developing the Indian gaming ecosystem. Brands like Alienware, Dell, Sony and Microsoft are already witnessing tremendous growth on our platform in their Gaming portfolio and we expect this demand to double in the next six months.”
The tournament commences today with FIFA 16 (PS4), a game for individual players which will conclude on 9th June. The winner will be awarded an electronic gift voucher (EGV) of Rs. 20,000 and the runner and second runner up will be awarded EGV of Rs. 15,000 and Rs. 10,000 respectively. 
Gaming schedule:  Week one (3rd June – 9th June) – FIFA PS4, a game for individual gamer  Week two (June 14 – June 20) – League of legends (LOL)  Week three June 25 – June 29) – Counter Strike: Global Offensive (CS:GO)  Week four (July 5 – July 11) – Defense of the Ancients 2 (DotA 2)
The second week (June 14 – June 20) will have teams participating in the League of Legends (LOL), followed by Counter Strike: Global Offensive (CS:GO) in the third week (June 25 – June 29) and the tournament will conclude with Defense of the Ancients 2 (DotA 2) in the fourth week (July 5 – July 11). Winning teams of each game will be awarded EGV of Rs. 50,000 and the runner up teams will receive EGV of Rs. 25,000. 
Registration for interested gamers was open on Facebook Gaming page for free of cost through. There are no eligibility criteria for the gamers, anyone in India can participate. Registration was open from 31st May to 1st June and the final participants and teams have been determined on first come first serve basis. Both CS:GO and DotA 2 saw one of the highest ever team registrations in India with over 200 teams each.
Flipkart gaming page has emerged as one of India’s most popular and highly engaging pages amongst gamers.

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